What is geo targeting? How can it help my campaign?
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Geo targeting can help your business zoom in and promote your message to as small as a 16km radius. This is great news for local driving instructors, dog minders and business that physically covers and services a small region. In addition to state by state targeting - geo targeting lets AdWords users send their advert to a 'bunch' of computers based on postcodes. While a 'clean line' is not going to be possible - Google settings can use local individual IP addresses and exchange settings to run your advert where it works the best.
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Did you know you can also exclude areas within a state?
In addition to geo targeting - you can exclude areas. For example - a current NSW customer of mine provides a service in many areas around NSW - but not all. So using a reverse application of the geo targeting - Google allows us to exclude certain areas from receiving the adverts. This means the customer budget goes further and gets better value - by applying their advertising spend only to areas where they deliver service. A generic search in a neighbouring town can be excluded - saving the click cost from a customer they can't service - and leaving that budget available for a customer they can.
Related help on this site:
Google AdWords review
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Google AdWords FAQ
Answers to five common questions about using Google AdWords
New Google AdWords account set up:
We charge $242 to set up a new account where you pay all click costs. We may also be able to apply special 'Google Credits' of up to $130 in value.